Creator Naeem Outler started experimenting with meatless burgers after going vegan. Once he cracked the code for the familiar tastes and textures he enjoyed in his pre-vegan days, he knew he was on to something. He got together with three friends, created a menu, and Vurger Guyz was born. It is now frequented by countless A-listers, such as Grammy Award-winning artist and producer Pharrell Williams, NBA athletes Chris Paul and DeAndre Jordan, singer-actress Christina Milian, and iconic West Coast rapper Snoop Dogg.